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WhatsApp templates

Templates are pre-approved messages WhatsApp allows outside the 24-hour window and for broadcasts. Manage them under Settings → Channels → WhatsApp → Templates.

Create a template​

  1. Click New template. Name it in lowercase with underscores (for example order_update).
  2. Choose the category (marketing, utility, authentication), the language, and the WhatsApp number.
  3. Optional header: text, or an image, video or document. For a media header, upload the file; Loomi sends it to Meta as the sample and keeps it as the default header for every send.
  4. Write the body. Use {{1}}, {{2}} for variables filled in at send time.
  5. Optional footer. The Preview shows the template as the customer will see it.
  6. Submit. Meta reviews the template; the list shows Pending, Approved or Rejected with the reason.

Sync​

Sync pulls templates created in Meta Business Manager. Only templates of numbers still connected are listed.

Sending a template​

From the Inbox composer when the 24-hour window is closed, from a broadcast, or from a workflow. For a media header you can keep the stored sample or paste another public link.